Central Square Customer Intercept Survey

In General, Retail Thoughts on January 12, 2010 at 8:21 pm

I just read through the summary of the Central Square Customer Intercept Survey, which was performed by the City of Cambridge Community Development Department in 2009.  I cannot speak to the process or surveying technique but I can speak to the conclusions and data as reported in the summary, which are pretty interesting.

Here’s what jumped out at me:

  • 52% surveyed came to Central Square walking, 22% via subway and only 11% via car (remainder bus, bike and ride-share) [city living at its best]; …. (read more)

  • Respondents asserted that access to public transportation was more important than availability of parking (85% said that public transportation is “very important” while 45% said parking was “not very important”)[proximity to T is so crucial for retail in Cambridge];
  • Only 5% surveyed were students in Cambridge [I’m shocked by this, though I know Central is in a bit of a no-mans-land between MIT and Harvard];
  • Of all the business types, “cafes and coffee shops” were the most visited [it amazes me how many regular coffee drinkers there are out there, myself included]; and
  • When asked what one thing should be kept in Central Square, the most popular response was “Independent Businesses.” [agree!]

I’d love to see a similar survey done for Kendall, Inman and Harvard Squares.

  1. Great info. Independent business are definitely a way to build neighborhoods and feelings of community.

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